A good persuasive essay should feature three essential components known as modes of persuasion. These elements, coined by philosopher Aristotle himself, work together to make a compelling and effective argument that attempts to persuade others’ points of view.

1. Ethos: is an element of argument and persuasion through which a speaker establishes their credibility and knowledge, as well as their good moral character. Readers are more likely to trust someone with credible knowledge, personal experience, or standing within a community. Including ethos—or ethics—in your persuasive writing can help sell your point of view.

2. Pathos: is an appeal made to an audience’s emotions in order to evoke feelings. Triggering particular emotions in your audience can help them connect with you as a narrator. This provides a layer of interest to your readers as well, making your writing more compelling and stickier.

3. Logos: is a rhetorical or persuasive appeal to the audience’s logic and rationality. Good persuasive writing outlines a series of logical reasons that the reader should believe the writer’s argument.